How do you convey that competitive intelligence is a team effort, requiring input from all business areas, especially customer-facing teams?

Let's be clear. CI is a team effort and its very hard to be THE end-all-be-all source for this information. While that can work for a time, a small team cannot be everywh...

Customer-facing teams are important CI efforts because they give real-time, on-the-ground feedback and insights. They’re talking to customers daily, so they have a firsth...

Most Competitive Intel functions begin as siloed efforts within organizations. Product, Sales, Marketing, executives... they're all interested in competitors and conduct ...

Really important question - competitive intelligence is more likely to be utilized if other functions are helping to source it and are brought in early in the process. A ...

This is a great point! Competitive intelligence is definitely a team sport and should not be solely produced by Product Marketing! I always try to reinforce that Product ...

The "effectively convey" language makes me think that sharing competitive intelligence is not part of your company's culture. That's too bad - the best way to make it cle...

This is an ongoing effort, and I recommend that you take the initiative rather than waiting for another team to lead this. Talk with leaders and get their buy-in and then...