What is the difference between messaging and positioning?
Monte Carlo Vice President Product Marketing • 5y
Positioning is a strategic internal exercise to define how your offering is uniquely differentiated relative to market alternatives. Positioning informs all messaging. M...
5011 Views
Kit.com Head of Marketing • 3y
I like to think about positioning as the internal facing framework of how you want your sellers to perceive, understand and feel about your product. Positioning informs y...
12130 Views
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Altruist VP of Marketing • 5y
Positioning is an internal exercise during which you define the unique value proposition for your product, how the product is differentiated from the competition, and whe...
1766 Views
ServiceNow VP, Product Marketing - CRM • 2y
This is a fun one that I've spent many hours chatting about with folks. Positioning is more of a high level concept about where you fit into your target audiences head in...
4321 Views
SmithRx VP of Marketing | Formerly HubSpot, LinkedIn, Salesforce • 3y
Positioning and messaging both help you explain the value you deliver. I've always thought of positioning as something that lives internally within a company to help the ...
2022 Views
Lovable Head of Product Marketing • 4y
For me, positioning is the statement about why/how your product is unique and why it is better than the competition. Messaging, on the other hand, is how you articulate (...
806 Views
Most people talk about positioning and messaging under the same breath and interchangeably, but in fact, these are two very different things that have inter-dependencies....
728 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
I feel like every organization struggles with this. Everyone (and every function) brings their own definitions and biases with them. Here is my definition of this: Pos...
722 Views
Circana Chief Strategy Officer | Formerly Microsoft, SAP, McKinsey • 4y
Great question and one that took me sometime to figure out as well when i was new to product marketing few years ago! We have used positioning to get clear on who the pr...
663 Views
Chan Zuckerberg Initiative Product Marketing | Formerly Udemy • 2y
Great question - the difference can often be confusing to even marketers as well. I view positioning as the foundation to messaging. Your positioning should cover the fol...
1137 Views
Airtable Director, Compete & Partner Marketing • 3y
For me: Positioning: overall strategy of who we serve and how we do it better than the other major options Messaging: language and themes we use to communicate Positionin...
589 Views
Related Questions
How do you differentiate positioning from messaging? Which is important? How do you test each?How do you define what the difference is between positioning and messaging? And when have you used either?How do you explain the difference between positioning and messaging to internal stakeholders?Fundamental question:
How is positioning different from messaging? I have attended so many PMM talks and the lines seem to blur between the two. Would love to understand how they are different/the nuances. Thanks!What is messaging?Can you explain the difference yet relatedness between messaging and positioning to me like I’m a 5yr old?