How do you create impact and value as the founding PMM in an organization which considers PMM as merely a content creator. I'd like to get a seat at the table for strategy, and not just be a tactical PMM.
5 Answers
Twilio Senior Director, Product Marketing • 4mo
This is a great question, and one that comes up whether you're a founding PMM or just building relationships with new product teammates (we've all been there). The short ...
1325 Views
Verkada Vice President Product Marketing • 4mo
Avoid setting up systems that position PMM as a ticketing service for content creation, and clearly define the strategic nature of your role.The first piece of advice I'd...
319 Views
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Atlassian, Wiz, Splunk, Ting
Become the person closest to the data, as this will elevate your role beyond content creation and establish you as a strategic advisor.I've always found success in being ...
325 Views
Hightouch Head of Product Marketing • 4mo
Balance tactical delivery with strategic insights, and leverage your ability to provide a broader perspective that others lack.You need to be tactical and smart about thi...
304 Views
Former Head of Product Marketing at ServiceNow and Atlassian | Formerly ServiceNow, Atlassian, SAP, HP • 4mo
Leverage your unique position as the face of the market to provide insights that other teams don't have access to.Remember that PMM's power comes from being the face of t...
312 Views