How do you cultivate a strong relationship with Sales where its not fixated on just request for collateral, request for new content? Often times I've seen Sales think of PMM as order takers, rather than partners. How do you fix that?
Have regular sync. Make the information they have available to them a priority to you. Let them know that you need to learn from them in order to provide them the services they need - and demonstrate that need regularly and clearly. Make sure to bring new information to them as well whenever possible, so they can see your value beyond collateral creation. Collaborate with them on feature needs, prioritize requests together with him, and be as transparent as you can with them.