How do you fix your relationship with Sales to where you're not an order taker for collateral and requests for new content?
4 Answers
Splunk Sr. Director, Product Marketing - Observability • 1y
This answer might come across as tough love, but you need to establish credibility with sales teams and prove your value by demonstrating a deep understanding of 1) the m...
5864 Views
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 2y
The best sales relationships come from the top. Where the PMM leadership, or marketing/product leadership is aligned with sales leadership on key OKRs and where and how p...
2075 Views
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Pressable Chief Marketing Officer • 1y
One great way to do this is to build an annual/quarterly/monthly plan on what you plan to deliver and get buy-in from sales leadership upfront on the deliverables. If you...
965 Views
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro • 3y
Have regular sync. Make the information they have available to them a priority to you. Let them know that you need to learn from them in order to provide them the service...
500 Views
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