Where does sales enablement end and sales strategy begin?
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 5y
This question sits better with Sales than product marketing. Also, sales strategy sounds like an oximoron to me. WHo cares how you sell as long as you make revenues (and ...
1737 Views
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
Sales enablement is about people and technology, and strategically aligning them both behind a common goal: sales successes. It helps organizations streamline sales cycle...
393 Views
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Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y
This is a big question, but my simple answer is they're part of an ongoing, mutually-informing cycle. As PMMs we need to inform sales strategy in terms of ICP, personas, ...
538 Views
As someone who does both, sales strategy is deciding the top level messaging, the actual market and persona that you're tackling, and the overall approach. Sales enableme...
600 Views
Related Questions
You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? What strategic value can Product Marketing and Sales Enablement partnership drive? Where does PMM end and Sales Enablement begin? (especially in relation to launches)can you break down when in the GTM process sales enablement should come?What sales enablement changes do we need to make as we shift focus from selling to SMB and mid-market to selling to enterprise?How often do you reinforce your sales enablement training?