Product Marketing
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Director of Enterprise Product Marketing at Amplitude

As someone who does both, sales strategy is deciding the top level messaging, the actual market and persona that you're tackling, and the overall approach. Sales enablement is translating your positioning into actual assets like slides, one-pagers, and talking points as well as when to use said assets in the sales process. 

VP - Product Marketing, Content Marketing, Pricing at Datasite
This question sits better with Sales than product marketing. Also, sales strategy sounds like an oximoron to me. WHo cares how you sell as long as you make revenues (and its legal/ethical). That said, to better plan and align a company needs to decide a few things. Choices to be made: - what is ...more