How do I create value for Sales to encourage them to want to include me in the prospect discovery calls?

As PMM becomes more prominent in the industry, I think it's important to establish what our roles are. The last thing you want to be is a catch all for sales, or end up h...

Working with sales is a collaborative effort; when you offer them assistance, they're more inclined to involve you in discovery calls. Here are some strategies that have ...

I am going to expand the question to be about being included in customer calls in general, not just discovery calls. Personally, I don't think PMMs should be in discovery...

Tell them you want to sit in in order to prepare better sales enablement materials for them for future calls, including objection handling documents, pitch decks, feature...

Build relationships: The easiest and most straightforward way to get added to these calls is by having strong relationships with the folks hosting the calls. Invest in ge...

Sales can be protective of their calls with customers. When trying to get involved in a customer call, be specific with your ask and clear what the customer will get out ...