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What are the essential pieces of sales enablement content that every company should have, and how do you measure their effectiveness?

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2 Answers
Sales Enablement
  1. Kelly Xu
    Kelly Xu

    Glean Head of Solutions Marketing | Formerly Snowflake, DocuSign • 1y

    Instead of “pieces”, I recommend approaching this as “topic areas”. The specific format can vary from a one pager, to battlecard, to messaging doc to slideware or a landing page on your sales enablement platform. The topics include industry landscape, target personas, pain points, value prop and how can your product help, proof points, additional technical & marketing resources, competitive analysis, etc.  In my experience, if an enablement is effective, you will hear the feedback right away ...Read More

    1,275 Views
  2. Kevin MacGillivray
    Kevin MacGillivray

    Pressable Chief Marketing Officer • 1y

    I'm going to go a layer deeper on this answer (vs. traditional stuff like pitch decks, one pagers etc. --> which of course are all very important must have). Here we go: A set of data driven claims that show what has been possible in aggregate for existing customers/users of the product in question. A library of case studies that demonstrate HOW existing customers/users were able to achieve positive outcomes (like the ones illustrated in the claims above) by using the product in question. An ...Read More

    1,090 Views

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