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How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?

B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle3y
Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition ...
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2206 Views
Sarah Din
Former SVP of Product Marketing at Quickbase5mo
Deciding whether to charge for a new feature usually comes down to one big question: is this thing creating net-new value, or is it making the core product easier and fas...
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497 Views
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