How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?
B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise
2 Answers
Kajabi VP Product Marketing & Lifecycle • 3y
Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition ...
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Deciding whether to charge for a new feature usually comes down to one big question: is this thing creating net-new value, or is it making the core product easier and fas...
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