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How do you decide wether or not to charge for a new functionality(saas)? it improves productivity, but it also helps lower time to value for certain kinds of users. How do you weigh up the relative value of shorter time to value vs MRR?
B2b saas company (video maker for enterprise) premium pricing starter, standard & enterprise
1 Answer
Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Whenever we launch a new product or feature, I make sure we're aligned on the core business metric we want to drive. Is this a churn reducer? A top of funnel acquisition play? An expansion or ARPU play? This should help to guide how you frame the opportunity. If you're torn between a few pote......Read More
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Christy Roach
Airtable Senior Director, Portfolio & Engagement Product Marketing • December 28
1. Usage Based Pricing is popular for many reasons. I don’t have the exact answer but my hunch is that there are more and more products built to be use by broader swaths of users than there used to be. In this world, a software bill can often get bloated with folks who signed up or g......Read More
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Akshay Kerkar
Stripe Head of Product Marketing, Emerging Products • August 4
The answer really varies by company - I have seen instances of Product Marketing, Product Management, Finance, Biz Ops, and Sales Strategy teams own pricing. In an ideal world, the team that's both tasked with understand your products/market/customers and works closely w/ Sales is the best pla......Read More
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Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXP • February 24
Hi There, When I was in your position trying to get my mind around Pricing, I faced the same challenge. I do not think there is a decent course on software pricing out today - they are either too theoretical or too much about analytics models. I do however refer to Tom Tunguz's blogs and ar......Read More
570 Views
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Tamara Grominsky
Kajabi VP Product Marketing & Lifecycle • September 14
Pricing and packaging is such an exciting area of product marketing, I'm thrilled to hear you're going to dig into it! Here are some of my favourite resources: * Price Intelligently/Profitwell blog - https://www.profitwell.com/recur/all/tag/pricing * Handbook on the Psychology of Pricing......Read More
371 Views
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Jonathan Brandon
Intercom Head of Monetization & Pricing Strategy • December 3
The big one....where to start?! Creating your company's first well-researched pricing model is quite different than making a big change later on, but I'd say some of the same advice holds: * Alignment is CRITICAL! Any change in your pricing, especially in SaaS, absolutely must involve every ......Read More
1613 Views
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Chris Mills
Wrike Vice President Product Marketing / GTM • April 8
1). Pricing & packaging is a complex topic that typically involves coordination between many internal constiutents and teams including Sales, Customer Success, Product, Finance, Deal Desk, Marketing, etc. It's important to make sure that you have alignment between these teams as you embark on any......Read More
1523 Views
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Why is Usage Based Pricing (UBP) so popular these days? Should I change my product's pricing to UBP?Who owns pricing? Product Marketing or Product Management? If both, how do you divide the responsibilities?I would love to take classes on pricing and strategy. Any recommendations? These can be multi-week long classes as well as day long seminars.
I am senior product marketing professional looking to strengthen my skill set.What are some resources you refer to when thinking about pricing & packaging? It's a new area for me and I'm not sure how to get started.What have been your key learnings from any "Pricing/Re-pricing launch" that you have led/seen within your company? Pricing is tough. My questions are 1. How do you know that you have the right price/package structure pre-launch. 2. And how do you know that the price/packaging is still the best post launch.