How do you split the PMM function vs general marketing function responsibilities, and how do you better manage this relationship?
Not to create divide or silos, but to be able to handover ownership at a certain stage whilst remaining involved
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 4y
The key is to clearly define roles and responsibilities within your Marketing organization. For starters, let's start with where Product Marketing fits in. Product Market...
1893 Views
Atlassian VP of Product Marketing • 2y
I think the most effective model here is the hub and spoke, (while remembering the wheel is the most important).PMM is the center of the wheel, setting the strategic dire...
3895 Views
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Chewy Senior Director, Head of Global Marketing • 4y
Product marketing and Marketing are all working towards the same goals: raise awareness, drive product adoption and drive business conversion to serve customers and help ...
1029 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 4y
Every company needs the following building blocks of marketing: Upper funnel - Content engine (Attract eyeballs), Brand (Build a reputation) Mid funnel - Demand gen engi...
659 Views
Related Questions
How does your company define the difference between product marketing and integrated / brand / customer marketing?How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ? How is the PMM team structured at your company - by product line, segment, by function or by objective (ie. revenue retention, product engagement, etc)?If you were building a PMM team from the ground up, e.g. in a startup, which responsibilities would you want to own vs what would you expect the PM team to manage?How does your team divide up the responsibility between the PMM team and the Campaign team? How has that worked for the new products/new markets for existing products that company has wanted to go into, where the campaign team cannot just package up existing asset but needs to create a PoV?As a product marketer, how do you know if you're a better fit to be a product manager?