What stakeholders do you typically involve in messaging?

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3 Answers

Marina Ben-Zvi

Atlassian Product Marketing Leader • 1y

Messaging development is highly cross-functional—while product marketing is the driver, success depends on strategic input, customer insights, validation, and cross-team adoption from stakeholders. Bringing in the right stakeholders from the start ensures that messaging isn’t just well-crafted—it’s well-adopted. The right stakeholders to involve depend on the altitude of the message (i.e portfolio vs product level), audience, and go-to-market motion, but typically it includes: Product leadership ...Read More

7,601 Views
Desiree Motamedi

Salesforce CMO - Next Gen Platform • 1y

Crafting effective messaging requires input and alignment from various stakeholders. Here's who I typically involve: Customers: Ultimately, our customers are the most important stakeholders. Their feedback is invaluable in ensuring our messaging resonates and addresses their needs. I actively seek opportunities to engage with customers through events, focus groups, surveys, and direct conversations. I also attend a lot of events or even our sales meetings to test messaging out. Sales Teams: Our ...Read More

2,385 Views
Liz Gonzalez

Zendesk Director of Product Marketing - Contact Center (CcaaS) • 1y

Our stakeholders typically involve the big 3 which include Sales, Product and Marketing. Each product PMM works with their counterpart Product Manager to learn about the latest product developments, what's coming ahead and how it's differentiated from the competitor landscape. Our sales folks are involved for stress testing what this looks and feels like in real-world conversations, as well as getting insight into what is resonating with prospects -- we're looking for the 'ah-ha' moment when it ...Read More

1,553 Views