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How do you differentiate your AI product capabilities when competitors are saying the same thing?

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3 Answers
AI and Product Marketing
  1. Leher Pathak
    Leher Pathak

    OpenAI Head of Product Marketing, API Platform • 1y

    This can be tricky in an industry where new products seem to be launching every day. Here's how I think about differentiation: Having strong positioning and use cases. Building and launching products means nothing if your customers don't understand why they should use them. Illustrating the "why" through specific use cases and customer examples goes a long way. Making the product extremely easy to use. Competitors may have similar products, but not everyone thinks deeply about the user/developer ...Read More

    10,953 Views
  2. Claudia Michon
    Claudia Michon

    Airtable Former Head of Product and Solutions Marketing | Formerly Salesforce, L'Oreal, Godiva Chocolatier • 2y

    When you have feature parity, it sometimes comes down to execution. Here are some levers you can use to break away from the pack: "Ours is just better." Explain why it's easier, more accurate, more flexible, more cost-effective, faster, etc. Find ways to shine a light on why your flavor is the right choice. Customer success. Nothing is more powerful than proof of adoption and examples of use cases and success. Give it a great brand and positioning. Make up a new category. The world of AI is the ...Read More

    3,443 Views
  3. Kuber Sharma
    Kuber Sharma

    UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • 1mo

    Leher and Claudia have both put a finger on something important: when parity is the default, positioning becomes about proof, not promises. The frame I'd add is specificity as strategy. At UiPath, everyone in our space claimed "intelligent automation" or "AI-powered." Microsoft, ServiceNow, SAP, IBM. The claims were largely indistinguishable from 100 feet away. The differentiation came when we stopped talking about the capability and started talking about the task. Not "AI-powered invoice proces ...Read More

    182 Views

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