What messaging techniques are effective to build greater trust in AI/ML features of products and solutions?

Building trust in AI products starts with the product and company itself—is there a dedicated AI safety team? Are the right AI safety checkpoints in place to safeguard fr...

AI/ML means a lot of things to a lot of businesses. Some companies have high data maturity where AI/ML tools are a vehicle for data science teams to create proprietary va...

It’s true that customers are both skeptical of AI outputs and excited about AI’s potential. At Zendesk, we’ve definitely seen this in the customer service space, since th...

To build greater trust in AI/ML features of a product, I would focus on a couple of different aspects. The first is the quality and quantity of data being used to train y...

With any emerging technology, I've found the best approach is to compare to the previous way of doing things. People digest a new way of doing something by comparing it t...

One of the biggest mistakes I see marketers make when talking about Artificial Intelligence (AI) or Machine Learning (ML) is they just throw the terms around. Like their ...

While I often bristle when people call out that technical audiences don't like being marketed to (the implication being other personas like fluff marketing?!), I absolute...