Sentry Director of Product Marketing • 1y
Driving buy-in for a new narrative style with the sales team shouldn’t happen in a marketing vacuum. It starts with working closely with sales leaders—and, depending on your organization’s size, your CRO should advocate and drive buy-in from the top down. While it might seem like a no-brainer to introduce a new process, timing is critical. If the sales team is focused on other priorities, pushing a narrative shift won’t gain traction (and unfortunately, you'll waste a lot of time spinning your w ...Read More
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