How do you and the PMM team communicate updates and progress on your product launch to the rest of the org? What is the format? What do you report back on? Etc.
Conveyor Head of Marketing • 6y
There are a number of ways we keep everyone up to date on the progress during a launch. Luckily at HubSpot we also have project managers to help us. I’ll say it, I’m not ...
2745 Views
Checkr VP of Product & Customer Marketing • 5y
I think the process of communicating about a launch to internal stakeholders starts with identifying the goals of the launch. As you consider launch goals and how you’ll ...
1688 Views
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Marketing Strategy Consultant • 5y
Slack, wiki and weekly meetings. There's no one tool. But the approach is overcommunicate everything. Repeat information, go through a launch plan twice a week with the...
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Observable VP, Marketing | Formerly Figma, Abstract • 2y
We communicate updates and progress two ways. For each launch, we create a Slack channel specific to that launch and the people directly involved in decision-making and e...
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Is pricing/monetization handled by the PMM team? If not, which team handles it?
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