How do you and the PMM team communicate updates and progress on your product launch to the rest of the org? What is the format? What do you report back on? Etc.

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4 Answers

Release Marketing Launch Channels Launch Strategy Stakeholder Management

Marcus Andrews

Conveyor Head of Marketing • 7y

There are a number of ways we keep everyone up to date on the progress during a launch. Luckily at HubSpot we also have project managers to help us. I’ll say it, I’m not a good project manager. It’s another level of organization that I was just not born with. These people really help during this process, bless their meticulously organized souls. We usually have a bi-weekly or weekly meeting as we run up to a launch with everyone who is part of the DARCI model. The key stakeholders. This is a ser ...Read More

2,752 Views
Bryan Sise

Checkr VP of Product & Customer Marketing • 6y

I think the process of communicating about a launch to internal stakeholders starts with identifying the goals of the launch. As you consider launch goals and how you’ll measure goal attainment, it’s useful to distinguish between:1) Channel metrics. These are metrics that show how many people you reached with your launch message, and how engaged they were with your message. Examples of channel metrics are open rate of an email, unique visitors to a blog post, views of an in-app message, etc. It’ ...Read More

1,693 Views
Daniel J. Murphy

Marketing Strategy Consultant • 5y

Slack, wiki and weekly meetings.

There's no one tool. But the approach is overcommunicate everything. Repeat information, go through a launch plan twice a week with the team, just spend time practicing and covering all the details.

The launch plan is created in an internal wiki (whole company can access and see the plan) and we're constantly sharing the plan in Slack leading up to the launch, as things change, as we get work done.

867 Views
LaShaun Williams

Observable VP, Marketing | Formerly Figma, Abstract • 3y

We communicate updates and progress two ways. For each launch, we create a Slack channel specific to that launch and the people directly involved in decision-making and execution. Whether it is private or public depends on the culture of your organization. We also have a public marketing Slack channel where we generally keep folks in the loop on marketing efforts. We share weekly updates that can include updates and progress on product launches.

517 Views