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how do you treat iterative releases different than launches?

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4 Answers
Launch Frameworks Launch Strategy
  1. Esther Yoon
    Esther Yoon

    Veeam Software SVP, Product Marketing • 4y

    For iterative releases, I spend the most time around developing and optimizing the operational rhythm. It's about effectively managing velocity and continuously refining workflows. For launches, I spend most of my time on the positioning, messaging, and hero assets to make sure it's steering the company in the right direction.Ah-ha moment: Using iteratitive release cycles do refine operations pays massive dividends for bigger launches. It's like going to the gym and working out... Use iteratitiv ...Read More

    533 Views
  2. Natala Menezes
    Natala Menezes

    Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y

    Launches are exciting moments in time designed to raise awareness and have a big impact on delivering against a vision. They highlight news and shiny new products. Iterative releases are typically smaller-scale improvements and more oriented around product adoption and use. Often combining iterative releases into a bundle or theme can give them greater mindshare with customers. For smaller releases rollouts via in-UI content or help files might suffice.

    441 Views
  3. Teresa Haun
    Teresa Haun

    Zendesk Senior Director, Technology Marketing and Communications • 5y

    An iterative release can still count as a launch, just likely a small launch (in case you’re curious about the tiers we use at Zendesk to determine size, just talked about that on this question https://sharebird.com/ama/zendesk-director-of-product-marketing-teresa-haun-on-product-launches?answer=DjEBP934m2). It comes down to whether you want to go ahead and announce iterative releases as they’re ready or if you want to wait until enough are done to make a bigger announcement together. I’ve done ...Read More

    2,062 Views
  4. Julien Sauvage
    Julien Sauvage

    Clari VP, Brand, Content and Product Marketing • 4y

    Not every launch can be treated equally! There's only so much attention that you will get from your reps, internal stakeholders and external audience. You have to prioritize. So think about 3 tiers. Tier one is a new product or a new solution or an acquisition. You would do that once, twice, maybe three times a year. Tier two is a significant product or customer momentum… same two, three times a year. And then the Tier three is the seasonal release where you can do that as frequently as once a m ...Read More

    440 Views

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