how do you treat iterative releases different than launches?
4 Answers
Veeam Software SVP, Product Marketing • 4y
For iterative releases, I spend the most time around developing and optimizing the operational rhythm. It's about effectively managing velocity and continuously refining ...
512 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
Launches are exciting moments in time designed to raise awareness and have a big impact on delivering against a vision. They highlight news and shiny new products. Itera...
437 Views
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Zendesk Senior Director, Technology Marketing and Communications • 5y
An iterative release can still count as a launch, just likely a small launch (in case you’re curious about the tiers we use at Zendesk to determine size, just talked abou...
2059 Views
Clari VP, Brand, Content and Product Marketing • 4y
Not every launch can be treated equally! There's only so much attention that you will get from your reps, internal stakeholders and external audience. You have to priori...
440 Views
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