In our company, product marketing owns sales and company enablement. What can enablement do to ensure a successful product launch?

Our CMO always says, “Market your Marketing!” I love that because it's so true. The best thing we can do for our product launches is to bring the creativity and excitement to a launch. The more out of

For me, revenue team enablement, not just sales enablement, is a crucial program that product marketing should own, or at the very least, provide guidance and input. Revenue enablement for a launch e

Enablement is the act of getting people ready for something. In this case preparing for launching a product. Your executive team’s expectation is that the organization will be able to market, sell, de