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In our company, product marketing owns sales and company enablement. What can enablement do to ensure a successful product launch?

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3 Answers
  1. Vanessa Thompson
    Vanessa Thompson

    Twilio Vice President Marketing • 5y

    Our CMO always says, “Market your Marketing!” I love that because it's so true. The best thing we can do for our product launches is to bring the creativity and excitement to a launch. The more out of the box and memorable you can make the launch when you are sharing the launch news with your internal teams, the more excitement you will build. And in your case of company enablement, i’d also say that getting folks inside the company as excited about your launch as your prospective customers is j ...Read More

    2,818 Views
  2. Dave Daniels
    Dave Daniels

    BrainKraft Founder • 4y

    Enablement is the act of getting people ready for something. In this case preparing for launching a product. Your executive team’s expectation is that the organization will be able to market, sell, deliver, and support the product being launched. Too often launch readiness activities are plagued by not having enough time for proper preparation, poor planning, and a misunderstanding of what ‘ready’ means. Define Launch Objectives and Launch Strategy The guardrails around launch readiness are laun ...Read More

    558 Views
  3. Rowan Noronha
    Rowan Noronha

    Clari Advisor (Product Marketing) • 5y

    For me, revenue team enablement, not just sales enablement, is a crucial program that product marketing should own, or at the very least, provide guidance and input. Revenue enablement for a launch encompasses enabling the sales, marketing, channel, customer success and leadership team.  The sales enablement portion of your launch plan defines the knowledge, skills, and programs required by direct and channel sales to adopt and sell the product successfully. Per my earlier response, ensure you e ...Read More

    1,767 Views

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