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In our company, product marketing owns sales and company enablement. What can enablement do to ensure a successful product launch?
All related (50)
What are some of the KPIs that should be focused on when launching a new feature of an existing product?
Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager.
How do you package up a bunch of small feature enhancements to tell a bigger story that will interest people?