In our company, product marketing owns sales and company enablement. What can enablement do to ensure a successful product launch?

Our CMO always says, “Market your Marketing!” I love that because it's so true. The best thing we can do for our product launches is to bring the creativity and excitemen...

Enablement is the act of getting people ready for something. In this case preparing for launching a product. Your executive team’s expectation is that the organization wi...

For me, revenue team enablement, not just sales enablement, is a crucial program that product marketing should own, or at the very least, provide guidance and input. Rev...