How do you ensure that sales teams are adequately trained on new products and updates?
3 Answers
Twilio Senior Director, Product Marketing • 1y
One of the most important skills for an PMM is to tailor our content to the audience. Working with technical products like APIs, and recognizing that our buyers and users...
1541 Views
Ethos Head of Marketing, B2B | Formerly Meta, Microsoft • 1y
Every PMM has experienced the issue of creating sales enablement materials, sending them "into the void", and not knowing how/where they're being used or if the sales tea...
1518 Views
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Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 1y
Training sales prior to a launch is a go-to-market milestone I incorporate into any of my launch plans. This starts at the beginning of your launch planning. I always ali...
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