When and how do you prioritize partner enablement?
4 Answers
Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 5y
It's going to be hard in the early days becuase you'll have a lot to do, and the partner channel probably is non-existant until ~20m or so in ARR. If you're selling into...
1795 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
When a significant part of your business/pipeline comes from partners you need to prioritize partner enablement. Here are a few suggestions: 1/ Try to find creative ways ...
748 Views
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Hightouch Head of Product Marketing • 4y
This is a great question. If you are referring to a strapped product marketing team, I think dedicated resources for areas like partner enablement and competitive intelli...
424 Views
Guidewire Software Vice President Product Marketing • 5y
I think it depends on where the company is in its growth trajectory and how important the partner model is to hitting its growth targets. For some, it's their primary rev...
381 Views
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