How do you ensure you have the most accurate description/version of the datasheet when features are changing constantly?

There are several steps that you can take to ensure that you have the most accurate description and version of a datasheet when features are changing constantly. These steps include:

1. Work closely with the product development team to stay up-to-date on any changes to the product's features or functionality. This can involve attending regular meetings or briefings with the development team, or having a dedicated point of contact who can keep you informed of any updates.
2. Use a version control system to manage the different versions of the datasheet. This can help you track changes to the document over time, and ensure that the latest version is always available to the relevant stakeholders.
3. Use a clear and consistent naming convention for the different versions of the datasheet, so that it is easy to identify the most recent version. This can help prevent confusion and ensure that the right version is being used by the sales team and other stakeholders.
4. Conduct regular reviews of the datasheet with the product development team and the sales team to ensure that it accurately reflects the current state of the product. This can involve soliciting feedback and making any necessary updates to the document to ensure that it is accurate and up-to-date.
5. Use a system to track and manage the distribution of the datasheet, so that you can ensure that the right version is being used by the sales team and other stakeholders. This can involve using a marketing automation platform or other tools to track who has access to the document and when it was last updated.

Good question! Over my career, I have seen release cycles shrink a lot and fewer and fewer requests for datasheets!

My advice:

1. Minimize the number of "sources of truth." If you can get away with just having a web page, do it. If you need printed collateral, what about a piece that explains the value proposition and includes a QR code for a web page that shows the details? Likewise, makie sure that internal information is stored in as few places as possible. 

2. Set a threshold for the number or signifance of features that would trigger a datasheet update. P1/ P2/ P3 releases. 

3. Streamline the production process as much as possible, so updates aren't as painful.