What is a scalable process to get ideas from your sales team on sales collateral?
9 Answers
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 6y
A quick survey can work well. I usually use Google Forms, but higher-end tools like SurveyMonkey and Qualtrics provide a little more flexibility if you have them.Longer s...
1551 Views
WalkMe Senior Vice President, Product Marketing | Formerly Clari, Observe.AI, Vendavo, Amdocs • 3y
Here are some ideas: - Surveys - Slack channel - Google spreadsheet where sales can add ideas, describe the need and timing - QBR rep presentations - add this to their...
1243 Views
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Meta Product Marketing Lead, Facebook Monetization • 2y
I recommend a two-part approach to getting sales feedback on sales collateral: Create a sales council: Identify a small set of sales team members that are motivated to p...
1956 Views
Suki AI Head of Product Marketing • 4y
I have a running list of all the sales collateral requests that come in. The list always gets longer, as you can imagine! The sales leads also have access to this list, s...
756 Views
Zendesk Senior Director Product Marketing • 2y
We did this at Zendesk with a two prong approach: survey for quantitive feedback and focus groups for qualitative feedback.1- Survey: We sent out a VP-backed survey to al...
1622 Views
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
I'm excited to hear others' thoughts here... I've tried a number of approaches in the past, but haven't nailed a totally scalable one. In an ideal state, it starts with...
329 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 2y
If you've worked with sales teams before, you know that there is no shortage of ideas they have for marketing ;) Here are a couple scalable forums we use to gather feedba...
820 Views
Eventbrite Global Head of Marketplace Marketing • 2y
Internal surveys are a good way to crowdsource feedback quickly. You can set one up quickly and share it in your company's chat forum, or send it to your sales team's lis...
924 Views
Shopify Head of Retail Product Marketing | Formerly GoDaddy, ClearVoice, AppBuddy, Scripps • 2y
Sales team surveys! I love surveying sales teams quarterly or biannually on market trends, common objections, toughest competitors, most wanted features, top pain points,...
687 Views
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