How do you enable your sales team when the product teams decide to introduce a new product that targets a different persona, from your traditional buyer?
Would love to get your perspective on generating excitement around your new product, vs. continuous enablement on the core capabilities of your solutions
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
If your sales team is like any sales team I've been privileged enough to work with, your team is full of highly savvy individuals who know what needs to get done to hit t...
1244 Views
Splunk Sr. Director, Product Marketing - Observability • 1y
Expanding into an adjacent market (whether via new product introduction, acquisition, or a GTM strategy change) is one of the most fun and challenging resume builders for...
589 Views
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AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
Go back to the basics and develop the buyer persona assets for this new buyer. You can’t effectively sell to someone you don’t understand. Training and workshops for the ...
313 Views
I have never worked at a company where the sales team did not get excited about a new product or persona - this typically means a larger market for them to sell to. The...
473 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 5y
In this case, you would first want to enable your sales teams on the new persona, including what this persona generally "looks like", relevant pain points, and other info...
1454 Views
Oh this is fun! Adding new features and or functions to grow into a new market or persona is a great way to grow. The sales team on the other hand may not get excited for...
531 Views
Intuit Principal Product Marketing Manager | Formerly Zoom, Atlassian, LinkedIn, Intuit + CPG • 1y
This is a very exciting challenge to have as a product marketer. In partnership with product and sales leadership, it's crucial to understand the relationship between the...
518 Views
Related Questions
You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? What do you bring to the conversation during product/feature discovery?If you were implementing a B2B Marketing and Sales Enablement program, what are the first 5 assets you would create?When launching a significant sub-product (e.g. an enterprise version of an existing product) how do you strike the right balance of enabling your sales team without bombarding them with dizzying details?For a product marketer who only spends a portion of their time working on sales enablement with little face-to-face time with sales, what's the best way to get buy in from a large sales team?How do you collaborate with a veteran sales team who think they don't need enablement?