How do you ensure your launch's excitement translates into long-term adoption and community engagement?
3 Answers
First is to recognize that launch is just the beginning and the work never stops. It’s important to get all the stakeholders aligned on this mentality across the organiza...
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Appcues VP Marketing • 2y
Great question. First and foremost, you've got to set clear expectations up front (for yourself and for the organization) that launch day is not the finish line. Far from...
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Brex Sr. Product Marketing Manager, Financial Product | Formerly Mercury, Capital One, Disney, Techstars • 2y
To ensure sustained excitement among existing users and advocates, consider offering exclusive perks and incentives for them. Simplify transitions with clear guides and r...
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