First is to recognize that launch is just the beginning and the work never stops. It’s important to get all the stakeholders aligned on this mentality across the organization, so it’s not a done-and-forget thing. Second, you need to communicate to the market that your work and commitment have just started and there are a lot more exciting things in the works where you will bring more value to your user. It can be as straightforward as simply acknowledging that “last year we launched A and did B ...Read More
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