What’s one piece of tactical advice and one piece of strategic advice for a small company (2 person marketing team) that’s doing a product launch and company rebrand at the same time?

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3 Answers

Launch Channels Launch Strategy Messaging Strategy

Marcus Andrews

Conveyor Head of Marketing • 7y

Strategic advice: Is it a good idea to do them at the same time? You could separate them and stretch out the pop you’d get from each. Also, can you tie them together? For many companies their brand story is tightly aligned to their product story, this is especially true for product driven companies. Which in my opinion are the type of companies that built to win in the future. Tactical advice: Do some sort of event for the rebrand. Such a good opportunity to bring people together who you care ab ...Read More

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Bryan Sise

Checkr VP of Product & Customer Marketing • 6y

It sounds like you’re in for a fun and challenging few weeks :). While they’re likely to be stressful, they might end up as some of the most memorable of your career.I would focus on “doing less” on launch day / rebranding announcement day, then activating with elaborative messages and resources in the following weeks and months. By “doing less”, I mean that what’s most critical on launch day / rebranding announcement day is that you get your message in front of the right people, and that your m ...Read More

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Josh Colter

Woven Head of Marketing • 7y

Strategic advice: Combine the launch and rebrand into a single narrative. Your company rebrand should allow you to position yourself within a story where your customer is the main character and you are the impact character who helps them make progress (think customer = Luke Skywalker and you = Obi Wan Kenobi). Your product would then become the magical gift or power (ie Lightsaber for those still following the analogy) that you offer to the main character to help them along their journey. Tactic ...Read More

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