What’s one piece of tactical advice and one piece of strategic advice for a small company (2 person marketing team) that’s doing a product launch and company rebrand at the same time?
Conveyor Head of Marketing • 7y
Strategic advice: Is it a good idea to do them at the same time? You could separate them and stretch out the pop you’d get from each. Also, can you tie them together? For...
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Checkr VP of Product & Customer Marketing • 6y
It sounds like you’re in for a fun and challenging few weeks :). While they’re likely to be stressful, they might end up as some of the most memorable of your career.I wo...
1038 Views
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Confluent, Twilio, ActiveCampaign
Woven Head of Marketing • 7y
Strategic advice: Combine the launch and rebrand into a single narrative. Your company rebrand should allow you to position yourself within a story where your customer is...
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Related Questions
What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?If your product team works in two-week sprints, how do you balance and prioritize each launch? In other words is a "release" always a "launch" and how do you differentiate and treat each? My company is about to do a product re-launch. We're scaling quickly, but don't have any dedicated PMM's on our marketing team or processes in place for product launches. What's the most important thing we should keep in mind?How do you create your product launch strategy?