Do you work with Beta Launches and how do you manage those?
1 Answer
Sentry Director of Product Marketing • 1y
Great question! I’d recommend checking out my other answer on "soft launches," where I outlined how we approach beta launches.But to add more on how we manage beta launch...
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Related Questions
What’s your playbook for beta launches?How do you tier launches not just for products, but features, modules, enhancements? How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?How do you determine whether or not you should do a soft launch (small) or a full scale launch?How do you best structure and leverage beta releases to assist the product team (with iteration, feedback) and Product Marketing (positioning, messaging, enablement, onboarding)?Do you have a framework or process for determining what tactics to use as part of your launch?