Austin Carroll

These are some of my favorite interview questions. What is your favorite product? What interested you in this company/ space? Walk me through [project/ launch] on your resume. What tactics did you use? What challenges did you face and how did you overcome them? I also like to give a case interview question as well, usually a variation of "Here is a new tech product. How would you go about planning and executing a launch?" I like this better than a take home assignment because it showcases expert ...Read More

I'm always looking for PMMs that are excited to be there. It seems small, but if they have done research on the company and (even if they have never worked in the industry/space before) can point to something in their background that shows me they have a true interest, that's a standout candidate for sure. My biggest watchouts are people who cannot answer the case interviews. I don't care too much about the "right answers" or even if they are structured (like consulting/PM interviews do), I just ...Read More

We did something similar at Brex with the launch of Brex Bill pay last summer. We had a simple Bill Pay product on our original platform, but were bringing it upmarket on 'Empower' - our more advanced spend management platform. Existing Customers: As with any re-launch, it can create customer confusion so I always recommend starting from your existing customers. How can you ensure your new messaging and positioning appeals to them? We conducted customer interviews and even validated the new mess ...Read More

Of course, it depends on if you're talking about Spain, Central America, or South America, as the business realities and fluency are different in each country. In Spain, I would suggest reaching out to venture-backed startups, especially those looking to expand to the US (and that align with your previous focus industry). Your experience would be invaluable to them and they often have a lot of people who speak and conduct business in english. You may have similar luck with US tech companies expa ...Read More

I've done 3 major launches in the past 3 years. The most common risks to our GTM strategy that I've seen personally is: Delayed engineering timelines - This can make it hard to lock in advertising, events and press commitments, that you wish to employ as part of your launch. It also adds a lot of uncertainty to the rollout plan and can frustrate marketing/design partners. Long Leadership or partner reviews - If leadership or a core partner takes a lot time to review your materials each time, it ...Read More