Austin Carroll

These are some of my favorite interview questions.What is your favorite product? What interested you in this company/ space? Walk me through [project/ launch] on your res...

I'm always looking for PMMs that are excited to be there. It seems small, but if they have done research on the company and (even if they have never worked in the industr...

We did something similar at Brex with the launch of Brex Bill pay last summer. We had a simple Bill Pay product on our original platform, but were bringing it upmarket on...

Of course, it depends on if you're talking about Spain, Central America, or South America, as the business realities and fluency are different in each country. In Spain, ...

It depends on if Product does roadmap planning based on acquisition and revenue levers or if they are considering new roadmap features to minimize churn, make a better pr...

I don't think it's ever too early for your first PMM hire as they can help identify the product-market fit, positioning, and messaging. To make sure you have set up for s...

I have in the past, mostly due to external factors like internal readiness (help center articles, website updates, launch assets), but I don't recommend it. If you have a...

This is always the hard part! However, I find it best to think of your current customers and prospective customers as different audiences. So, what channels can you reach...

I've done 3 major launches in the past 3 years. The most common risks to our GTM strategy that I've seen personally is: Delayed engineering timelines - This can make it h...

My biggest piece of advice is find your niche. It could be a customer segment (i.e, Startups, Dental Offices) and/or a sub-category of an industry (i.e, Fintech Neobanks,...