What strategies have you seen work best for generating pre-launch buzz and sustaining momentum post-launch?
4 Answers
Stripe Head of Product Marketing, APAC • 1y
Getting buzz before launch is about building curiosity without over-promising. The most effective strategy I’ve seen is a phased approach:Tease the Problem, Not the Solut...
1674 Views
SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
Leverage early access programs to generate customer stories that fuel both pre-launch and post-launch momentum.Customer involvement is key to building and sustaining mome...
475 Views
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Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 1y
Focus on internal excitement and target influential early adopters to create a ripple effect.It's crucial to generate internal buzz so your team feels the excitement abou...
496 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
Generating excitement before a big launch and then keeping that energy going after is both an art and a science. Here are some tactics that I’ve seen work:Pre-Launch Snea...
414 Views
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