Back to Your Feed

How do you get alignment on all stakeholders on product messaging? It feels like a never ending battle sometimes.

1 Answer
Sina Falaki
Sina Falaki
Motive Head of Global Product MarketingJune 30

I typically work with stakeholders in creating the messaging, thus once its done, all parties have put their own spin on the document, and there's very little room to change it. 

What this means is that I will create a baseline of a messaging based on customer feedback, and once that is done, I will take it to the appropriate stakeholders (pm, sales, customer success, and SMEs) for them to review and work on it. Once that is done, the document is complete and there's little room to change it. 

757 Views
Developing Better Messaging
Thursday, April 18 • 12PM PT
Developing Better Messaging
Virtual Event
Alex Lopes
Arpana (Arpita) Neelmegh
Jeff Rezabek
+2
attendees
Top Product Marketing Mentors
Christy Roach
Christy Roach
AssemblyAI VP of Marketing
Tanya Khakbaz
Tanya Khakbaz
Stripe Head of Product Marketing
Sarah Din
Sarah Din
Quickbase VP of Product Marketing
Sherry Wu
Sherry Wu
Gong Director of Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Abdul Rastagar
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product Marketing
Indy Sen
Indy Sen
Canva Ecosystem Marketing Leader