How do you define between a customer(s) want or request and a feature that is actually needed?
Customers may want many things, but it might not always be the right feature to implement. How do you decide this?
4 Answers
Iterable Chief Marketing Officer • 4y
If it's something that's truly needed, you will see many customers asking for the same thing. You can validate this by speaking to other customers or running a survey to ...
1501 Views
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 3y
I'd say this is a volume game where you have to look for patterns while also thinking about your growth model and ideal customer profile. Given these data points you migh...
2194 Views
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Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 3y
Repeatability. Customers are asking for a feature because they believe the need it. Nobody has time to invent frivolous features for companies they don't work for. As a...
455 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 3y
My first thought is: Have you asked your PM this exact question? ;) In my experience, balancing customer wants and needs is typically handled by the PM, while PMM support...
331 Views