What's the best way to communicate learnings to product teams?

When product marketing is embedded in the product team, we share learnings on an ongoing, organic basis through a variety of team rituals - daily stand-ups, sprint retros, demos, etc. If product marketing is running a specific research project, we typically share the research plan and early draft of discussion guide or survey questions with the rest of the product team (product manager, designer, engineering manager, etc.) so the research design benefits from cross-functional perspectives. We th ...Read More

Communicating customer and market learnings to product teams is something that happens throughout the product development lifecycle. In terms of medium/format, it really depends on your team's work style. I suggest adapting to the product team's style, so if they prefer docs and silent reading, then that is probably going to be the most effective way to communicate the information to this audience. I think it's important to assume that the product team wants to hear learnings from PMM, whether i ...Read More

When I'm communicating with product teams, I always want to start by making sure that I'm heard, then that what I'm saying is understood and considered useful, and then finally that what I've shared inspires action. To break it down, here's how I would approach. Be heard Always start by considering what your product team cares about. What KPI are they assessed upon? How does what you are sharing help to influence their success? If you start here, you'll be much more likely to get the attention o ...Read More

I think this varies by organization and which 'ways of working' your company prioritizes. Personally, I have found it most effective to create a presentation based on the research and insights you're wanting to share that tells a story of why those learnings matter. Aligning the learnings to recommendations and where they would be most impactful when applied helps to bolster the narrative. My biggest piece of advice is to always have a perspective on the insights you're sharing and why they're v ...Read More