Sharebird
Sign Up / Sign In

What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?

Answer
3 Answers
Influencing the Product Roadmap
  1. Priya Gill
    Priya Gill

    Iterable Chief Marketing Officer • 5y

    Funny enough, this was completely a Marketing led rebrand. Product roadmap didn't play a role in guiding the process because we already had the right set of products, we just didn't have the right message or name in the market. An important part of this repositioning was strongly signaling to the market that we are no longer just a surveys company. This has actually been true for a while, but even our own customers had little awareness of some of the other products in our portfolio. But it’s har ...Read More

    1,644 Views
  2. Olesia Klevchuk
    Olesia Klevchuk

    Barracuda Networks Product Marketing Director • 9mo

    The roadmap and marketing strategy are basically your rebranding guardrails, they tell you not if you should rebrand but when and how. The roadmap will tell you about timing and scope. If you are planning, let’s say, a major platform shift or launching into a completely new market, that could be a signal that your current brand might not stretch to cover where you are going. But if your roadmap is mostly incremental improvements, rebranding might be an overkill, and you just need better messagin ...Read More

    878 Views
  3. Martin Raygoza
    Martin Raygoza

    Diageo Head of Tequila Portfolio • 1y

    • The product roadmap ensures the rebranding aligns with the future direction of the product or company and reflects the planned vision. This fosters consistency and avoids confusing customers.

    • The marketing strategy serves as the directions on how the rebranded product or company will be positioned in the market, communicated to the target audience, and differentiated from competitors. It provides a clear plan for executing the rebranding and measuring its success.

    2,099 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

UiPath

Start in …

Register

Related Ask Me Anything Sessions

Madison Kiani

Etsy Director of Seller Product Marketing , Madison Kiani on Influencing the Product Roadmap

January 14 @ 10:00AM PT

View Answers
Ani Sapru

Gem Head of Product Marketing, Content, and Website, Ani Sapru on Influencing the Product Roadmap

November 13, 2025 @ 12:00PM PT

View Answers
Stephen Baloglu

Adobe Director of Product Marketing, Stephen Baloglu on Influencing the Product Roadmap

November 13, 2025 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors