What role does product roadmap and marketing strategy have on guiding that a product / company rebranding process?
3 Answers
Iterable Chief Marketing Officer • 4y
Funny enough, this was completely a Marketing led rebrand. Product roadmap didn't play a role in guiding the process because we already had the right set of products, we ...
1643 Views
Barracuda Networks Product Marketing Director • 7mo
The roadmap and marketing strategy are basically your rebranding guardrails, they tell you not if you should rebrand but when and how. The roadmap will tell you about tim...
817 Views
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Diageo Head of Tequila Portfolio • 1y
The product roadmap ensures the rebranding aligns with the future direction of the product or company and reflects the planned vision. This fosters consistency and avoids...
2095 Views
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