How do you get buy-in from multiple teams on a longterm strategic initiative when they are bogged down with daily fires. And how do you sustain their interest and commitment?
3 Answers
Stripe Head of Product Marketing, APAC • 1y
This one changes a lot depending on the stage of growth the company is in. In terms of the where the biggest leverage comes from, at earlier stages, these lines will blur...
1927 Views
Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 11mo
When I was starting out in my career, I really appreciated leaders who did two things:Provide clarity on the top-level goals of the businessGive room for the team to prob...
911 Views
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Clari VP, Brand, Content and Product Marketing • 2y
Simple. By showing impact. And you would show impact in an always-on dashboard (online), or deck.Then, overcommunicate. Keep it fun and playful. Send a monthly newsletter...
891 Views