How do you get buy-in from multiple teams on a longterm strategic initiative when they are bogged down with daily fires. And how do you sustain their interest and commitment?

Answer

3 Answers

Building a Product Marketing Team

Ben Rawnsley-Johnson

Stripe Head of Product Marketing, APAC • 2y

This one changes a lot depending on the stage of growth the company is in. In terms of the where the biggest leverage comes from, at earlier stages, these lines will blur, and supporting player/coach contributors tends to drive scalable outcomes. At scale, having clear hand-offs and defined roles and responsibilities, and reporting structures that identify accountable teams will help drive outcomes. I tend to think of responsibilities, and structure teams in 3 areas (with lots of healthy overlap ...Read More

1,937 Views
Alissa Lydon

Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 1y

When I was starting out in my career, I really appreciated leaders who did two things: Provide clarity on the top-level goals of the business Give room for the team to problem solve in new and creative ways And this is what I strive to do with my team. Here is how it looks in practice: Provide clarity As a leader, I must define the parameters of the work that we are doing. This is especially true for PMMs, because without those guardrails, we can be pulled in every direction. Activities around t ...Read More

912 Views
Julien Sauvage

Clari VP, Brand, Content and Product Marketing • 2y

Simple. By showing impact. And you would show impact in an always-on dashboard (online), or deck.

Then, overcommunicate. Keep it fun and playful. Send a monthly newsletter to your stakeholders. Talk about what's next. And worked, what didn't. Be authentic and show focus, passion, accountability and commitment!

891 Views