How does your PMM team work with Demand Gen? Who drives ideas for campaigns?
3 Answers
Freshworks Vice President - Global Product Marketing | Formerly Klaviyo, Qualtrics, Microsoft, MckInsey • 3y
TLDR In the large majority of B2B SaaS companies, PMM owns messaging/positioning for products/solutions and demand-gen/performance marketing owns the deployment of that ...
1928 Views
Adobe Director, Product Marketing & Strategy • 1mo
Its definitely a partnership. At a high level, PMM defines the “what” and Demand Gen drives the “how.”PMM brings the customer insight, positioning, messaging, and key nar...
1375 Views
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Confluent, Twilio, ActiveCampaign
Woven Head of Marketing • 4y
Demand gen needs a strong POV to differentiate the company in noisy channels. Content from subject matter experts can build trust while evangelizing the brand. Here are w...
541 Views
Related Questions
How big is your product marketing team and what does everyone do?What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below?
1) PMM with Sales
2) PMM with CSM
3) PMM with Marketing
4) PMM with Product