Jellyfish VP of Product Marketing • 4y
Although each company has their own way of building and growing their product marketing teams, one way to think about global vs local is based on customer needs and market dynamics. If the product you sell has the same buyer persona across different regions and the market dynamics are such that the competition is basically the same everywhere, your 'global' PMM team is able to effectively message, position, and market world-wide. If, however, the moment you cross geographic zones the buyer pers ...Read More
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