What are the top strategic tasks that a B2B Saas Product Marketer should focus on? Is there any specific tactics that they should have ownership of?
Jellyfish VP of Product Marketing • 4y
In most B2B tech organizations (where I've spent most of my career) the PMM team owns the Go-To-Market. From a strategic perspective this means: - Who we should sell to a...
3587 Views
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • 4y
This very much depends on your company size, but I'd say the basics are: Messaging & Positioning GTM Strategy Development & Execution Sales & Buyer Enableme...
6568 Views
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Braze Vice President & GM, Global SMB • 6y
Personally, I consider these three questions every day:1. How can I help my company win more?2. How can I help my company win bigger?3. How can I help my company win fore...
2426 Views
Workyard Director of Product Marketing • 1y
If you’re new to the company or the company doesn’t yet have a product marketing function, I’d start with the items that will drive the most impact. You need to first ide...
214 Views