How do you handle disagreements about who is the ICP for your product?
You feel the need to message on point for an ICP type "A", but you're getting pushback from the team that the ICP is "G". Should you follow you gut or do some form of A/B to please everyone?
2 Answers
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
Before developing messaging, it's crucial to align on your ICP. It seems your team may have differing hypotheses about the ICP, so I recommend testing and reaching alignm...
2363 Views
Workyard Director of Product Marketing • 1y
When you disagree about who the ICP is for your product, you need to look at the data. Have your RevOps team (if you have one) dig into the numbers to identify the true i...
509 Views
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