Generally, when messaging for a technical audience, I have two rules of thumb: Simple is best. If something is too complex to make sense to a layperson, it means you're not explaining it clearly enough. Generally, I've seen messaging for technical products fall into the trap of using too much jargon. Don't follow that temptation! Use plain English as much as possible, keeping in mind that the audience does not have nearly as much context as your internal employees. As an old copywriter friend us ...Read More
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