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Do you have any top tips for layering and reviewing your messaging?

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2 Answers
Messaging Frameworks
  1. Jeremy Moskowitz
    Jeremy Moskowitz

    MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y

    I am so glad you asked! I have a few rules I live by when it comes to messaging reviews: Read it out loud: This trick is essential for PMMs of all levels, regardless of your proficiency with writing. Whether PMM is just your nine-to-five until Netflix buys your screenplay or you are a PMM with a technical background that dreaded creative writing class, this trick is a great way to filter for cliches, technical jargon, and writerly language that sounds better in your head than it does coming out ...Read More

    2,063 Views
  2. Elise Beck
    Elise Beck

    Wistia Senior Director of Product Marketing | Formerly HubSpot, Buildium • 3y

    The most important part of messaging is actually your positioning. I like to think of it as a sculpture where positioning is the armature -- the most foundational skeleton or bones of the thing. Without the armature, your sculpture could easily lose shape and fall apart. Without positioning, your messaging could easily lose shape and fall apart. Your positioning should be really explicit about: The name of your product or feature The category that your product or feature fits into The target aud ...Read More

    2,710 Views

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