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What are the steps to tell a compelling platform story while focusing on individual products?

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2 Answers
  1. Marcus Andrews
    Marcus Andrews

    Conveyor Head of Marketing • 1y

    There is less written about marketing a platform or suite of products vs individual products so I'll start there. There are two things I think work really well when marketing a platform. The Platform should unlock use cases or outcomes you can't achieve with the individual products alone. Like Captain Planet (sorry non-90's kids for the reference you can google it) is an amalgamation of a smaller team of individuals - your platform must feel like a single powerful entity made up of the individua ...Read More

    2,544 Views
  2. Candace Marshall
    Candace Marshall

    Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y

    Thank you for your question - it's an excellent one. In my experience, the platform story is distinct yet deeply complementary to product messaging. While product messaging focuses on the unique value and use cases of individual applications, the platform story highlights the horizontal elements that support and connect them—such as workflows, analytics, and integrations.

    2,114 Views

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