What are the steps to tell a compelling platform story while focusing on individual products?
2 Answers
Conveyor Head of Marketing • 1y
There is less written about marketing a platform or suite of products vs individual products so I'll start there. There are two things I think work really well when marke...
2534 Views
Zendesk Vice President, Product Marketing, AI and Automation | Formerly LinkedIn • 1y
Thank you for your question - it's an excellent one. In my experience, the platform story is distinct yet deeply complementary to product messaging. While product messagi...
2098 Views
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