What are some of the best messaging 'success stories' of your career?

Oh, this is a fun question! The best successes, for me, have been when our metrics have improved as a direct result of the messaging (which you can determine through test...

Some years ago, I was running a PMM team at Splunk when we introduced a new product that was a persona-driven solution for IT built on top of the core platform - it even ...

I'll give you a couple wins but want to focus more on why I see them as wins vs. the actual messaging. Here are two wins:-We created a messaging framework for SMBs to ado...

I’ve always had the most success when making sure I am putting myself in the shoes of my potential customer and framing the message within the context of a story. This me...