What are some of the best messaging 'success stories' of your career?
4 Answers
Scribe VP of Product Marketing • 5y
Oh, this is a fun question! The best successes, for me, have been when our metrics have improved as a direct result of the messaging (which you can determine through test...
1385 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 6y
Some years ago, I was running a PMM team at Splunk when we introduced a new product that was a persona-driven solution for IT built on top of the core platform - it even ...
2477 Views
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ServiceNow VP, Product Marketing - CRM • 2y
I'll give you a couple wins but want to focus more on why I see them as wins vs. the actual messaging. Here are two wins:-We created a messaging framework for SMBs to ado...
1127 Views
Amazon Web Services (AWS) Head of Product Marketing • 4y
I’ve always had the most success when making sure I am putting myself in the shoes of my potential customer and framing the message within the context of a story. This me...
486 Views
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What messaging do you call successful?How do you measure success of your messaging?What brands or sources do you look to to gain inspiration for messaging? As a new product marketer I am struggling with messaging. What is the best way to develop this skill? Do you have any books you'd recommend to get better at messaging?What's the best way you've seen your messaging delivered (PPT, word doc, etc.) and how detailed or instructive do you go?