I’ve always had the most success when making sure I am putting myself in the
shoes of my potential customer and framing the message within the context of a
story. This means making sure you understand
Vice President Product Marketing at Unity | Formerly Splunk, New Relic, Microsoft, Oracle • March 12
Some years ago, I was running a PMM team at Splunk when we introduced a new
product that was a persona-driven solution for IT built on top of the core
platform - it even featured machine learning capa
Sr. Director of Product Marketing at Brex • December 2
Oh, this is a fun question! The best successes, for me, have been when our
metrics have improved as a direct result of the messaging (which you can
determine through testing and isolating the variable