Can you share examples of successful messaging that has effectively communicated the unique benefits of your product?
Match Group Director of Product & Brand Marketing, Match Group North America • April 18
With Archer, our USP is that all user profiles are selfie-verified and we say that explicitly and directly in our marketing. We tried some cheekier messaging like "Dating that's about face" but ultimately that cleverness just led to confusion. Especially when launching a new product, it's important to be incredibly clear.
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