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Can you share examples of successful messaging that has effectively communicated the unique benefits of your product?

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3 Answers
Product Marketing Skills
  1. Axel Kirstetter
    Axel Kirstetter

    Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 1y

    Lately I have really enjoyed the marketing of slate.auto. Their promise it to deliver an affordable electric vehicle. their way of delivering it is through customization. The communication is:

    • category clarity (SUV / Truck)

    • differentiation (smaller sized vs larger cars in same category)

    • variety of choice (build your own model)

    check it out. only costs $50 for your deposit which - FYI - is refundable!!

    827 Views
  2. Jane Reynolds
    Jane Reynolds

    Upstart Product Marketing Director, New Products • 2y

    With Archer, our USP is that all user profiles are selfie-verified and we say that explicitly and directly in our marketing. We tried some cheekier messaging like "Dating that's about face" but ultimately that cleverness just led to confusion. Especially when launching a new product, it's important to be incredibly clear.

    1,013 Views
  3. Elizabeth Grossenbacher
    Elizabeth Grossenbacher

    Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 11mo

    As the host of the podcast, Product Marketing Adventures, I walk through a “Messaging Critique” segment in each episode with my guests. My guests have brought forth some companies with really impressive messaging. Here is a summary of the top 3 most memorable for having clear and targeted messaging that really speaks to the company’s ICP: Superhuman (AI email tool): Their messaging is dead simple — they lead with the problem and don’t waste words. You know exactly what they solve and why it matt ...Read More

    1,395 Views

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