Quick search for:
Can you share examples of successful messaging that has effectively communicated the unique benefits of your product?
Match Group Director of Product & Brand Marketing, Match Group North America • April 17
With Archer, our USP is that all user profiles are selfie-verified and we say that explicitly and directly in our marketing. We tried some cheekier messaging like "Dating that's about face" but ultimately that cleverness just led to confusion. Especially when launching a new product, it's important to be incredibly clear.
959 Views
Upcoming Event
Influencing Cross-functional Stakeholders
Atlassian, Datadog, Salesforce
Related Questions
How are PMMs leveraging AI in their messaging efforts?How have you been able to showcase your contribution to the company beyond your immediate team?What's the best way to rapidly test if your messaging is working as intended? Related question - how do you know if your messaging is working or not?How do I craft messaging for product laggards - those in our target audience who hesitate or resist to adopt technology?Describe your best practice for sharing messaging pillars with others in the organization, ie post a message house to internal portal, internal webinar, share out message deck with research & personas, something else?What are your creative ideas, tips, or resources that can help to improve storytelling skills?