How do you measure the efficacy of your messaging?
1 Answer
Workday Vice President Product Marketing | Formerly Salesforce, IBM, Silverpop, Blackboard • February 26
By testing whether it resonates before you launch it and then again post-launch. Quantifiably, I look at how it's impacting engagement (open rates, click thru rates, web traffic, etc) and its influence on sales. Anecdotally or qualitatively, its through feedback, focus groups, etc. Both give you a strong perspective on whether your messaging is resonating and why.
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