How have you leveraged AI during the messaging creation and iteration process and what do you recommend to others just starting to incorporate such tools?

Yes, we have used AI available to help us in crafting messaging - we're bringing AI powered CX to the market so naturally it makes sense of us to learn to use it to help our day-to-day jobs internally as well. I recommend testing it out if you haven't already, it's not a replacement for developing your insights and differentiation...and of course you need to human review. But, we do see that AI helps our writing to be more concise, and when you've hit a creative block it's a great way to get a fresh idea or spin on messaging. Often in marketing we can get caught up in jargon and end up all saying the same thing sometimes so having AI can help eliminate some of that.