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Can you explain the difference yet relatedness between messaging and positioning to me like I’m a 5yr old?

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2 Answers
Messaging Frameworks
  1. Sarah Scharf
    Sarah Scharf

    Vanta VP of Product and Corporate Marketing • 2y

    Positioning is the framing of the house - it defines the structure and heavily influences the overall style (for instance, low and long like a midcentury modern or up and down like a townhome) Messaging is the design choices you make once the structure is built. If your messaging feels very discordant from your positioning, it will be confusing. But, you can make certain unexpected choices in messaging that are not purely defined by your positioning. I'm not sure this analogy fully works for the ...Read More

    1,821 Views
  2. Nikhil Gangaraju
    Nikhil Gangaraju

    Amplitude Product Marketing Director • 1y

    I think the jelly fish approach articulated here does a great job of articulating the nuances b/w messaging and positioning: https://www.linkedin.com/pulse/what-does-great-product-marketing-look-like-marcus-andrewsAt the bottom is the "Raw data/research Layer" - This foundation contains intelligence, data, customer insights that are collected, cleaned, and combined to create positioning insightsThink of the middle layer as the positioning layer - Here, product marketing teams work together to po ...Read More

    1,261 Views

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