Can you explain the difference yet relatedness between messaging and positioning to me like I’m a 5yr old?
1 Answer
Sarah Scharf
Vanta VP of Product and Corporate Marketing • October 26
Positioning is the framing of the house - it defines the structure and heavily influences the overall style (for instance, low and long like a midcentury modern or up and down like a townhome)
Messaging is the design choices you make once the structure is built. If your messaging feels very discordant from your positioning, it will be confusing. But, you can make certain unexpected choices in messaging that are not purely defined by your positioning.
I'm not sure this analogy fully works for the "5 year old" described in the question, but hopefully it is illustrative!
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