Can PMMs share the KPIs from other teams, eg Sales enablement, growth and customer marketing, since they contribute to those teams' success?
2 Answers
Twilio Senior Director, Product Marketing • 5mo
Good KPIs should be a mix of shared and owned. Here's how I think about it:Have you ever seen one of those party bikes where everyone pedals like crazy but only one perso...
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ServiceNow Director of Product Marketing • 1y
Yes, we share some KPIs with growth and customer marketing, but you must clearly define the measurement and ownership of those metrics. One example is product adoption me...
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