Twilio Senior Director, Product Marketing • 6mo
Good KPIs should be a mix of shared and owned. Here's how I think about it: Have you ever seen one of those party bikes where everyone pedals like crazy but only one person knows where they're headed/can steer? A strong company strategy is the opposite. We all know the north star and we're headed in the same direction, even if we're biking our own path to get there. That means some KPIs are yours alone (team performance, delivery of key research/assets). Some are yours but depend on other teams ...Read More
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