Can PMMs share the KPIs from other teams, eg Sales enablement, growth and customer marketing, since they contribute to those teams' success?
ServiceNow Director of Product Marketing • November 12
Yes, we share some KPIs with growth and customer marketing, but you must clearly define the measurement and ownership of those metrics. One example is product adoption metrics which we share with product management to measure how our products are being used. Another example is content views and download metrics that we share with both the content and campaigns organizations.
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