Twilio Director of Product Marketing • 1y
You have to start somewhere! I recommend setting a KPI for a limited period (month/quarter) to 'Create a benchmark for X KPI'. This ensures the expectation is clear that you are starting at square 1. And from that period forward you can use that measure as a benchmark and continue to improve as you gather more data over time.
Amazon Web Services (AWS) Head of Product Marketing • 1y
It is definitely a challenge to set KPIs without having a good understanding of how your team has performed historically. In this case, I would look for industry benchmarks to get an understanding of where your team's should be. Consult other PMMs in your network or PMM communities (like Sharebird) for information.
November 12 @ 10:00AM PT
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