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its hard to establish KPIs with little historical data, what tips have you got for getting around this or refocusing kpis?

Lindsey Weinig
Twilio Director of Product Marketing1y
You have to start somewhere! I recommend setting a KPI for a limited period (month/quarter) to 'Create a benchmark for X KPI'. This ensures the expectation is clear that ...
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1911 Views
James Huddleston
Amazon Web Services (AWS) Head of Product Marketing1y
It is definitely a challenge to set KPIs without having a good understanding of how your team has performed historically. In this case, I would look for industry benchmar...
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922 Views
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