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its hard to establish KPIs with little historical data, what tips have you got for getting around this or refocusing kpis?

Lindsey Weinig
Lindsey Weinig
Twilio Director of Product MarketingNovember 12

You have to start somewhere! I recommend setting a KPI for a limited period (month/quarter) to 'Create a benchmark for X KPI'. This ensures the expectation is clear that you are starting at square 1. And from that period forward you can use that measure as a benchmark and continue to improve as you gather more data over time.

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James Huddleston
James Huddleston
Skedulo Head of MarketingNovember 14

It is definitely a challenge to set KPIs without having a good understanding of how your team has performed historically. In this case, I would look for industry benchmarks to get an understanding of where your team's should be. Consult other PMMs in your network or PMM communities (like Sharebird) for information.

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