How do you track success of things like positioning and messaging?
ServiceNow Director of Product Marketing • November 11
While there are other key metrics to leverage I find the following the best options:
Brand sentiment analysis: obtain feedback from social media or customer reviews
CSAT score: measurement of customer expectations
Customer churn: low churn equates to positioning that aligns to customer expectations
Sales feedback: qualitative feedback of customer reactions to messaging
521 Views
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Related Questions
What are the best KPIs to measure for the product marketing department that aren't conversion metrics? What are good product marketing OKRs?What's the most reliable way to measure performance of intangible sales enablement (such as training, objection handling, trap setting)?I'm working at a start-up, and a first PMM hire; what KPIs should I own and not own?
Any strategies for developing gold-standard customer testimonials / value case studies? What key metrics do product marketing managers need to meet in order to get promoted?