How do you track success of things like positioning and messaging?
Don Fuss
ServiceNow Director of Product Marketing • November 12
While there are other key metrics to leverage I find the following the best options:
Brand sentiment analysis: obtain feedback from social media or customer reviews
CSAT score: measurement of customer expectations
Customer churn: low churn equates to positioning that aligns to customer expectations
Sales feedback: qualitative feedback of customer reactions to messaging
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