How do you recommend someone break into enterprise product marketing after only having start up experience?

I am finding it difficult to get call back from any larger companies due to only having small to midsize startups on my resume.

Answer

3 Answers

Product Marketing Skills

Polomi Batra

Zendesk Director of Product Marketing • 11mo

Here's a few things that might help: Reframe your startup experience as an assetLarger companies are often looking for people who can move fast, be scrappy, wear multiple hats, and think strategically—all things you’ve likely done at a startup. Position your experience in terms of outcomes: Did you launch a product from scratch? Did you build the messaging or go-to-market from the ground up? Were you responsible for multiple segments or full-funnel execution? Highlight how this makes you more ve ...Read More

1,235 Views
Shruti Koparkar

Amazon Product Marketing Lead, AI/ML Acceleration, AWS • 2y

Try for IC roles at giant enterprises like Amazon Web Services, Google, or Microsoft. These are large organizations and have several teams with new initiatives that almost operate like a startup within a giant org. Your startup skills will be very valued by these teams. And you will have end-to-end scope across strategy and tactics even as an IC - like a mini-CMO for your area. Once you get in and have some experience under your belt, you can find your way over time into other teams or other ent ...Read More

824 Views
🟧 Hugo H. Macedo 🟧

Advisor & Investor | Product Marketing Expert | B2B | Formerly Pandadoc,Unbabel, McKinsey • 2y

Always focus and leverage your strengths. What do you bring from the startup experience that can be valuable to the enterprise setting? Some ideas: The startup was agile and worked with more uncertainty and you're more resourceful - you're better at dealing with these scenarios/projects You had to "play a lot of instruments" - you have gained experience in many different topics - Compared to more specialists in enterprise teams, you can bring an integrated view to the job. Some projects that cou ...Read More

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