🟧 Hugo H. Macedo 🟧

There is no typical career path :) As a functional that interfaces and leverages cross-functional work and expertise across Marketing, Product, Sales, CS, and so on, you ...

Churn is a consequence, and most often, it is too late. You need to go backward and identify the problems.Segment the problem:no usage low usagesupport/technical issuesco...

There's many ways to segment the market depending on situation, market, product. But consider 2 risks:Too complex and hard to use - sometimes this happens because you hav...

They all need to come down to revenue impact. How much revenue is the campaign bringing or protecting?This is especially true for Product Marketing that should work acros...

There is no right answer. It depends on the strategy - if it's more driven by self-service (PLG) or sales. In sales-driven organizations, sales bring revenue and, therefo...

If you haven't reached product market fit, then you don't have much to protect, to risk. That's a great position to experiment with your positioning :)Think of it as if y...

this is a good reference for a PMM book - quite new https://www.svpg.com/books/loved-how-to-rethink-marketing-for-tech-products/also read about Product Management - https...

"How to eat an elephant?" "one bite at a time"That's how to approach when thinking about a Market. The question then is, where are you going to bite?First you need a good...

You need to fill 3 buckets:understand the businessunderstand the organizationunderstand the customerYour leverage point is to build an internal network and gain and susta...

We're here to serve business goals - either from a Product perspective and is a product KPI, like Adoption.Or from a Sales perspective and is a sales KPI like Win-rate. W...