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Shabih Syed
Director Product Marketing, Datadog | Formerly MparticleJuly 7

I personally don't see product marketing to be of different types. However, as you setup a product marketing function you need to develop work streams that are led by experts. 

These foundational work streams can include: 

  1. Developing GTM messaging
  2. Coming up with pricing methodology
  3. Developing sales playbooks
  4. Managing product launches
  5. Churning out content with a regular cadence
  6. Developing competitive outtakes
  7. Managing relationships with industry analysts 

I don't see one person being an expert at all of this. As a product marketer, you need to align yourself with certain foundational components of product marketing and try to become an expert in it.