Communities
Sign Up / Sign In
What kind of product marketing types are there? What does a "full stack" product marketer look like to you?
1 Answer
Shabih Syed
Square Product Lead, Ecosystem Discovery • July 7
I personally don't see product marketing to be of different types. However, as you setup a product marketing function you need to develop work streams that are led by experts.
These foundational work streams can include:
- Developing GTM messaging
- Coming up with pricing methodology
- Developing sales playbooks
- Managing product launches
- Churning out content with a regular cadence
- Developing competitive outtakes
- Managing relationships with industry analysts
I don't see one person being an expert at all of this. As a product marketer, you need to align yourself with certain foundational components of product marketing and try to become an expert in it.
1838 Views
Gusto Head of Integrated and Brand Marketing (interim), Leah Brite on Establishing Product Marketing
May 1 @ 10:00AM PST
Tremendous Head of Product and Corporate Marketing, Ambika Aggarwal on Establishing Product Marketing
April 9 @ 9:00AM PST
Salesforce Vice President Product Marketing, Rekha Srivatsan on Establishing Product Marketing
December 7 @ 9:00AM PST
Top Product Marketing Mentors
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Dave Steer
GitLab Vice President of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Abdul Rastagar
GTM Leader | Marketing Author | Career Coach
Related Questions
What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?What advise would you give someone who is trying to break into product marketing?How does product marketing differ between a small and large company? What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?How can I get into product marketing from my current technical sales/enablement role?
How should B2C product marketing differ to B2B product marketing?