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What kind of product marketing types are there? What does a "full stack" product marketer look like to you?

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3 Answers
Establishing Product Marketing Building a Product Marketing Team Product Marketing Skills
  1. Jon Rooney
    Jon Rooney

    Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 1y

    While the role of product marketing varies a bit by company, I think that all product marketers should work to become "full stack" in their capabilities. A full stack product marketer should have the functional skills and organizational savvy to drive both the core outbound and core inbound parts of the job effectively. The core outbound parts of the job are: Messaging - It all starts with messaging. Strong messaging effectively communicates the value of your products and services, giving custom ...Read More

    1,754 Views
  2. Sean Lauer
    Sean Lauer

    AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y

    For me, a full-stack product marketer is someone who is proficient in both inbound and outbound PMM. You can work with key stakeholders like sales, customer success, product, marketing peers, and even the executive leadership team (PMM is, after all, directly tied to strategy). You’re a Swiss Army Knife when it comes to being the voice of the product and can solve problems no matter what is thrown your way. In most cases, you’ll flex different skill sets up and down depending on the product itse ...Read More

    1,809 Views
  3. Shabih Syed
    Shabih Syed

    Honeycomb.io VP Product Marketing | Formerly Mparticle • 6y

    I personally don't see product marketing to be of different types. However, as you setup a product marketing function you need to develop work streams that are led by experts.  These foundational work streams can include:  Developing GTM messaging Coming up with pricing methodology Developing sales playbooks Managing product launches Churning out content with a regular cadence Developing competitive outtakes Managing relationships with industry analysts  I don't see one person being an expert at ...Read More

    2,792 Views

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