Vanta Director of Product Marketing | Formerly Snowflake, Splunk, VMware, Sigma Computing • 2y
In a typical enterprise SaaS startup, new features come fast and furious so scale is key for building content around them. Start with internal enablement (slides) on tier 1-2 features at Alpha, and all features at public beta or GA. Update as features move through stages. This internal material on slides forces pithy, succinct messaging/ICP/GTM plan which you can re-use later. By the way, an added benefit of early enablement is (1) the field can tactically roadmap sell and (2) the field can recr ...Read More
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